In the world of specialty agriculture and floristry, creativity often takes center stage. But behind the beauty of floral arrangements and seasonal blooms lies a complex operational reality that flower farmers and florists navigate every day. Planning, inventory management, and communication betw...

When I first started writing Flowers Bloom Anyway, I wasn’t writing a book. I was journaling. I was angry, heartbroken, and trying to survive one of the hardest moments of my life. My husband had just died suddenly, and the pages were a place to pour everything out—grief, confusion, frustration, ...

The 2026 Flower Farmer Forum is officially set for January 31 at Sunny Mary Meadow in St. Joseph, Minnesota. This year’s event is shaping up to be one of the most hands-on and practical conferences we've ever hosted for flower farmers and agritourism professionals.

With ongoing shifts in the flo...

If you’ve been following along, you know that what started as a flower farm has grown into something much bigger than I ever imagined. In this episode of Rooted Agritourism, I’m walking you through how we turned a field of blooms into a community space, retail store, and full-blown agritourism hu...

If you’ve ever wondered how to turn a simple product into a full-blown destination, this episode of Rooted Agritourism is for you. I sat down with Peter Gillitzer, co-owner of Milk and Honey Cider in St. Joseph, Minnesota, and let me tell you, this conversation is packed with practical takeaways and...

If there’s one thing I’ve learned in both life and business, it’s that growth is rarely linear. Just like in the garden, where roots tangle, stems lean, and flowers bloom in their own time, the same is true for how our businesses evolve. In this week’s episode of Rooted Agritourism, I shared some...

When I first met Heidi Montag, I was struck by her poise, passion, and deep-rooted connection to the land. In this episode of Rooted Agritourism, I had the pleasure of speaking with this remarkable young woman—Benton County Dairy Princess and finalist in Minnesota’s iconic Princess Kay of the Mil...

As someone who lives and breathes the intersection of farming and hospitality, I get excited when I meet people who are just as passionate about connecting others to the land. In this episode of Rooted Agritourism, I had the pleasure of sitting down with Peter Gillitzer, one of the co-owners of M...

In a recent podcast episode, our producer Abbey Graves took over the hosting duties so I could share something a little different: my own story. We talked about how I transitioned from a career in nursing to running Sunny Mary Meadow, a flower farm in Central Minnesota that’s become so much more ...

This episode of the Rooted Agritourism podcast is an extra special one—because I got to sit down with my dad, JT Weber, and talk about something that runs deep in our family: raising cattle, building value into agriculture, and the lessons we've learned along the way.

A Family Farm That’s Always...

Photo Credit: Jess Hunter Photo

As a flower farmer and entrepreneur myself, I’ve always been inspired by the stories of others who take a dream, nurture it, and turn it into a thriving business rooted in passion and place. In this episode of Rooted Agritourism, I had the joy of sitting down with...

Agritourism isn’t just a trend—it’s a necessary evolution for rural businesses looking to thrive. That belief is exactly why I decided to rebrand my podcast from the Flower Farmer Forum to Rooted Agritourism.

If you’ve been part of this community for a while, you know I’ve always focused on help...