This episode of the Rooted Agritourism podcast is an extra special one—because I got to sit down with my dad, JT Weber, and talk about something that runs deep in our family: raising cattle, building value into agriculture, and the lessons we've learned along the way.

A Family Farm That’s Always...

Photo Credit: Jess Hunter Photo

As a flower farmer and entrepreneur myself, I’ve always been inspired by the stories of others who take a dream, nurture it, and turn it into a thriving business rooted in passion and place. In this episode of Rooted Agritourism, I had the joy of sitting down with...

Agritourism isn’t just a trend—it’s a necessary evolution for rural businesses looking to thrive. That belief is exactly why I decided to rebrand my podcast from the Flower Farmer Forum to Rooted Agritourism.

If you’ve been part of this community for a while, you know I’ve always focused on help...

Let’s talk about something I see way too often in the flower farming world—businesses working against themselves.

In this week’s episode of Flower Farmer Forum, I’m pulling back the curtain on two big things: first, a sneak peek into the rebrand of this podcast (yes, it’s happening!), and second, a...

When I first started flower farming, I thought the only way to make more money was to grow more flowers. Sound familiar? It didn’t take long for me to realize that chasing more—more crops, more varieties, more beds—was also chasing more work. And more work without more strategy? That’s a one-way tic...

Here’s the thing about flower farming—if it were just about growing flowers, we’d all be living the dream. But running a flower farm that’s both sustainable and profitable takes more than a pretty bouquet. It’s about building a smart business ecosystem—one that supports your goals, your customers, a...

When someone visits your flower farm, they probably come looking for beauty, peace, maybe even that perfect photo. And sure, we’re proud to provide that. But if you’re a flower farmer inviting the public onto your land, I want to challenge you to think a little deeper: What else are you offering?

T...

In the fast-paced world of flower farming, it's easy to get caught up in the constant hustle to sell more, grow more, and achieve more. But sometimes, the most productive thing you can do for your business is take a step back. In this episode of the Flower Farmer Forum, I talk about the importance o...

As flower farmers, we live deeply connected to the land, the seasons, and the communities we serve. But in places like Stearns County, Minnesota—where farmland meets increasing development—there’s a growing need to have intentional conversations about what kind of growth we want for our rural areas....

When you love something as much as we love locally grown flowers, it can be easy to assume everyone else understands their value too. But the truth is, most people haven’t thought about where their flowers come from, and that’s where our elevator pitch comes in.

In this episode of the Flower Farmer...

When customers pick up a bouquet of locally grown flowers, they’re taking home more than just something pretty for their table. They’re supporting sustainable agriculture, embracing seasonal beauty, and choosing a product that’s often fresher and more environmentally friendly than its imported count...